We love the American University in Cairo’s (AUC) Kamal Adham Center for Television and Digital Journalism’s campaign against domestic violence.

From ads highlighting the different forms of domestic violence, including verbal and psychological violence against women, to the larger impact it has on society. The Public Service Announcements were part of a television campaign to raise awareness about domestic violence. The series were produced by graduate students at AUC, Amal El Nakeeb, Zaina Rawabdeh and Inas Hamad and directed by Mina Nagi.

“It’s all Violence:” Violence doesn’t have to be physical, it can take various other equally-damaging forms.

Credits according to appearance:
Wafaa abdalla
Riham Sami
Mohamed Attaby
Marwa Sabbahy
Mohamed Khalifa
Yasmine Gamal
Waleed Abdel Ghani

“Speak up:” This ad discusses some of the pressures victims are subjected to that leads them to remain silent about the abuse and never speak up or seek help.

Credits according to appearance:
Yasmine Gamal

Voices:
Mother : Wafaa Abdalla
Mother in law : Wafaa Abdel Sami’
Friend 1: Riham Sami
Friend 2: Marwa Sabbahy
Husband:Waleed Abdel Ghani

“We are all Part of the Cycle:” This ad shows the larger and deeper impact domestic violence has on the family, kids and society. 

Credits according to appearance:
Wafaa Abdel Sami’
Wafaa Abdalla
Hesham Sa’d
Mina Nagi
Ahmed Hamdy
Kariman Atef
Mohamed Khalifa
Waleed Abdel Ghani
Mohamed Attabi
Marwa Sabbahi
Riham Sami
Marwan Jerrett
Zayn Jerrett